People are now in the hunt to find those brands that have values concurrent to their being. Brands that support Palestine, emerging as an indispensable part of this movement. These brands were not just about selling products; they were part of standing away from the voice of human rights. Be it through donations, creating awareness, or even the boycotting of oppressors of Palestinians, these brands change the world. By shopping with them, you are not just getting products but contributing to making the world a better place. This article discusses some pro-Palestinian brands, how they create their impact, and why you should shop with them.

What does supporting Palestine by a brand mean?

Under pro-Palestine brands, we mean brands that explicitly provide support to Palestinian individuals and speak up for their cause. They try to bring about a change by donating money to organizations that help Palestinians, initiating peace and human rights movements, and boycotting other brands that aid negative activities against Palestinians. It generates awareness of what Palestinians have to go through.

Such actions show that a brand is not only after the money; they care about justice, equality, and helping the needy.

Top Brands in Support of Palestine

Some companies have shown that they do care about Palestine through actions in favour of Palestinians’ rights. Some of the top brands that have acted in favour of Palestine are as follows:

1. Ben & Jerry’s

Ben & Jerry’s is a globally well-known ice cream brand that has been extremely vocal about matters concerning human rights. In 2021, it gained international headlines when it announced that it would no longer sell its products in Israeli-occupied Palestinian lands. Most with Palestinian sympathies cheered the bold move. Ben & Jerry’s is a social justice business and has always been one, and the company’s position regarding Palestine shows that they believe in equality and justice.

2. Patagonia

Patagonia is another brand name synonymous with outdoor clothing. But more than that, it’s probably better known for its social and environmental activism. Patagonia has assisted the Palestinian people by donating in many forms and by donating to organizations directly working on human rights. This company has taken a strong stance on peace and justice in the region thus far. 

3. The Body Shop

Other human rights-sensitive businesses include The Body Shop. Through its support of Palestine, where they have often shouted their causes and charities, which are more on humanitarian efforts on the ground to ensure peace exists side by side with human equality, this was evident in their every message. 

4. Lush Cosmetics

Lush Cosmetics is one of the well-known companies involved with a lot of social causes, one of which was for the people of Palestine. The company has been engaged in raising awareness for the people of Palestine and donations to charities. From their products, one is able to see that they are passionate about justice through activism.

5. Nike

Nike is one of the leading sports apparel multinational companies standing for Palestinian rights. Perhaps Nike is not that vocal on these lines but uses its platform as a tool of spreading awareness for such causes and advancing the cause of the Palestinians. Apart from all this, it also collaborates with NGOs for creating education and health facilities for Palestinians.

6. TOMS Shoes

TOMS is famously known for their “one for one” philosophy in which they give away a pair of shoes for every one that is purchased. The company has now decided to take their strategy to help the Palestinians by giving them some much-needed help. This company also creates awareness of the need to help the Palestinians as well as other individuals around the world who require some form of aid.

7. Adidas

Another global brand that has come forth to express solidarity with Palestine is Adidas. They have collaborated with agencies that seek to offer the Palestinian people quality education, healthcare, and various other forms of help. They have also clearly stated their position on the rights of the Palestinian people, demonstrating their commitment to justice.

Why You Should Support Brands That Support Palestine

Buying from brands that buy from Palestine can really make a difference. Here is why it matters:

1. Let Your Shopping Reflect Your Values

Every time you shop with a brand that purchases from Palestine, it’s an issue of values. You show in each purchase that you stand for justice, equality, and human rights. That is a very good way to exercise your power as a consumer for good.

2. Create Awareness and Engender Change

This automatically gives rise to voices being raised for awareness about Palestine when brands take a stand. The more the awareness is raised, the better the chances of change will happen. Your endorsement towards such brands signifies that you are concerned about the cause and would want others to think so too.

3. Help Finance Humanitarian Aid

The majority of pro-Palestine brands donate a percentage of their profits to humanitarian purposes such as food, healthcare, education, and other necessities. You, in some way, are helping to make a difference here by shopping from such brands.

4. Encourage Other Brands to Follow Suit

If big companies are supporting Palestine, then other companies will benefit from it as well. By making sure customers really make their favourite brands visible for good causes, more brands will follow suit and even support causes such as that of Palestine. Your shopping habits can shape a whole market.

How to Support Palestine through Ethical Shopping

One definite way of contributing is through ethical shopping. Below are simple ways in which you can use your shopping to support Palestine: Shop from brands that support Palestine. Research the brands you shop from and make sure that their values match yours. Choose the ones that support the rights of the Palestinians.

• Spread the Word: Share the pro-Palestine brands among friends and family. Create awareness on different social media platforms.
• Boycotts: The second is to boycott the firms participating in and promoting the oppression of the Palestinians. Use any other companies that are more human rights-committed.
• Support Local Palestinian Enterprises: Visit, where possible, local Palestinian enterprises that work to develop the local economy and create jobs within their community.

Conclusion

Purchasing Palestine-purchasing brands is not just purchasing; it is about standing up for human rights and justice, a positioning of your power as an active consumer to make a change. You can create awareness, fund effective humanitarian causes, and encourage other brands to do the same by choosing to shop from ethical brands.

Real solidarity will be translated into changing the lives of Palestinians. The next time you go shopping, remember some of the brands you are purchasing and what they stand for. Your voice matters.